MARKETING AS A TOOL FOR MANAGING ECONOMIC AND ENVIRONMENTAL SAFETY OF THE CONSUMER MARKET

Abstract

Today, there are prerequisites for considering the specifics of the development and evaluation of the consumer goods market, taking into account environmental factors. The article will use the approach of the modern theory of technological change or technical progress that helps to build based on the study of relationships management model of economic-environmental safety of consumer products in accordance with the amendment of the most important factor incomes. The marketing approach to the problem of managing the economic and environmental safety of the consumer market of goods involves a certain sequence of analytical work, research of factors of formation of effective demand (demographic factors, income levels, prices, consumer behavior, etc.), structural features of the goods market, analysis of the formation of the supply of consumer goods, changes in quantitative and qualitative aspects of consumption of goods.

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