CHALLENGES IN PEDAGOGICAL STRATEGIES FOR INSTRUCTING BUSINESS VOCABULARY TO TERTIARY-LEVEL LEARNERS

Abstract

Teaching business vocabulary to tertiary students presents numerous challenges, including the complexity of the language, lack of contextual understanding, diverse student backgrounds, motivational issues, pedagogical limitations, and assessment difficulties. This study explores these issues through a literature review and a survey of tertiary business educators. The findings highlight the importance of practical application and interactive teaching methods to enhance learning outcomes. Recommendations include integrating real-world business scenarios, promoting internships, and employing varied assessment strategies.