Keywords
concept, cognitive activity, language, individual concepts.
Abstract
The concept as a unit of cognitive activity presupposes the presence of not only
general cultural, but also individual concepts. Despite the fact that the subject of study of
linguists is, first of all, language as such, conceptual analysis allows us to look not only at
the reflection of the social intelligence of a particular nation, but also to reconstruct personal
and author's concepts, which, in turn, can serve as the basis for an artistic concept. The
possibility of studying individual concepts indicates the possibility of turning to artistic
creativity. The article studies conceptual meaning of a word in a literary text.