Abstract
The present article identifies important criteria that need to be considered in
the selection of input materials used to teach the language of product/technology description.
Common language patterns that embed written or spoken comments related to technology/
product descriptions such as multi-word units (e.g. tablet-driven display, arsenic free
display glass), sequences of adjectives, be they classifying, descriptive or qualifying (e.g.
pristine, non-porous, easy-cleaning qualities), grammatical structures (e.g. passive voice to
explain procedures, for/to structures to signal the envisioned action), positively evaluative
lexis are highlighted as essential features of input materials adequate to develop learner
genre awareness.